Lesson Six: Your Shop Window

On a nice Traditional High street, you can walk along the pavement and look at all the shop windows on each Store front. Each shop offering a different range of goods for you to ogle as you meander your way along the sidewalk. These Shopfront windows are how the shops inside connect with potential customers outside. That small bit of display space behind each window is that shops One Chance to Impress the passing shopper. It’s exhibition of wares if you will.

 It has One chance only to Impress the potential customer enough to get them to come through that door and into the store. Once inside, they can be sold by what the store has to offer. But unless they pop their head in the door at least, they’re never gonna know. That’s why the shop window is so important. As a shopkeeper, you could have the next best range of stock to your Granny’s Soup Pot. But if there’s nothing to give them reason to come in, then they’re never gonna see it.

In this lesson, you will;

• Create a Homepage
• Customize Your Site Appearance
• Establish a Connection with Your Customers

Your Store Front 

That’s why were gonna spend todays lesson getting your shop window in order. Your shop isnt a bricks and mortar store but an online webstore. But the same rules apply when it comes to the shop front. On the vast Internet highway, shoppers and buzzing arounds its streets by the Billion load. But therye not going to just by chance, type in your webstore domain and visit your shop. At least not until they already know about the shop.But First of all, you need to get people to come and look. 

Your Shop Window

So when you think about the Shop window as being the First thing a potential customer sees of a Traditional Shop, your webstores landing page is your virtual equivalent.

Arranging Your Storefront

When you DO get a customer coming into your shop, you don’t want them to be put off by the state of the place do you?

Welcome Your Guests

Have you ever noticed when you walk into a shop, you will most likely be greeted by a shopkeeper or sales person saying ‘Hi! Can I help you sir/madam?’